Case Study: Turana Atash London x Milla & Rosie Stanza

To mark Turana Atash London's transition from swimwear into ready-to-wear with a debut collection built around a meaningful creative collaboration. Moon & Sun, created with sisters Rosie and Milla Stanza, positioned the brand's first womenswear offering as a considered creative milestone rather than a commercial extension.

As a brand established within Dubai's swimwear landscape, moving into ready-to-wear required a narrative that communicated intention and identity. The Stanza sisters, well known across the region as models and stylists with distinctly individual aesthetics, provided the foundation for that story. Rosie, the Moon, soft, fluid and feminine. Milla, the Sun, bold, oversized and directional. Their contrast became the collection's concept and the brand's entry point into a new category.

OAK led the communications strategy for the launch, framing the ready-to-wear debut as a brand evolution moment with cultural relevance across regional fashion and lifestyle media.

The campaign was built around an influencer styling initiative, where a curated selection of regional influencers were briefed to style an outfit from the collection and embed the duality of Moon and Sun into their content. Each influencer was given a detailed briefing that communicated the symbolism behind the collection, ensuring the narrative translated authentically across their individual platforms and audiences.

The influencer campaign was supported by a targeted press push, positioning the collection with regional fashion and lifestyle editors to drive editorial coverage alongside the organic content rollout.

• Marked Turana Atash London's first ready-to-wear collection launch

• Approx. 20M+ combined influencer audience reach

• 80+ pieces of organic content generated across campaign week

• Editorial coverage from SheerLuxe Middle East, Soigné Middle East and Madame Arabia

The campaign successfully established Turana Atash London's presence in the ready-to-wear space, introducing the brand to a wider fashion audience through both organic influencer content and editorial visibility across the region.

For press enquiries, please contact OAK The Agency on behalf of Turana Atash London at onsse@oaktheagency.com | +971 55 6462895