Case Study: Turana Atash London x Milla & Rosie Stanza

To introduce Turana Atash London’s first ready-to-wear collection through a collaboration with influencers Milla and Rosie Stanza. As sisters with distinctly different yet personal styles, the collaboration drew inspiration from the symbolism of the Moon and the Sun, two forces that exist in contrast yet balance one another.

The collection explored themes of duality: light and shadow, strength and softness, translating the sisters’ individual aesthetics into sculptural silhouettes and fluid forms. This concept of contrast and harmony informed both the design narrative and the launch experience.

OAK positioned the collaboration as a cultural fashion moment, combining influencer storytelling with an immersive launch activation.

To bring the concept to life, OAK curated a launch event inviting guests to experience the collection through the symbolism of Moon and Sun, with the environment designed around duality and contrast. Influencers, editors and industry guests were invited to explore the collection within a space that translated the narrative of the collaboration into a physical experience.

The launch was supported by strategic influencer partnerships, press invitations and retail introductions, ensuring visibility across both digital audiences and key industry audiences.

• 40 influencers and press in attendance

• Approx. 20M+ combined influencer audience reach

• 80+ pieces of organic content generated across launch week

• Live event coverage by SheerLuxe Middle East

• Editorial attendance from regional titles including Time Out, Cosmopolitan and Soigné

• Additional presence from regional fashion and lifestyle media

• Marked Turana Atash London’s first ready-to-wear launch

The activation successfully introduced the brand’s ready-to-wear direction while generating strong influencer engagement and industry visibility across the region.