Services

At OAK THE AGENCY, we approach PR as both strategy and storytelling. Our work sits at the intersection of culture, visibility and commercial impact, supporting brands across fashion, beauty, lifestyle and hospitality to build meaningful presence within the region and beyond. Our services can be engaged individually or combined into a full-service PR approach, tailored to the stage and ambition of the brand.

01. PR Strategy & Positioning

  1. Brand narrative development

  2. Market positioning within the GCC and internationally

  3. Messaging frameworks and tone of voice

  4. Campaign concept creation

  5. Seasonal and long-term PR roadmaps

Outcome: A clear, distinctive brand voice that aligns with both media and audience.

02. Media Relations & Press Coverage

  1. Targeted media outreach (digital and print)

  2. Press release writing and distribution

  3. Editor and journalist relationship management

  4. Product placements and brand features

  5. Interview opportunities and founder profiling

Outcome: Credible, high-impact media coverage that builds authority and awareness.

03. Influencer & Talent Partnerships

  1. Influencer identification and curation

  2. Partnership negotiation (paid and organic)

  3. Content briefing and creative direction

  4. Campaign management and delivery tracking

  5. Ambassador and long-term talent strategy

Outcome: Authentic storytelling through voices that resonate with your audience.

04. Events & Brand Experiences

  1. Launch events and press previews

  2. Influencer and VIP experiences

  3. Pop-ups and brand activations

  4. Guest list curation and management

  5. On-ground PR and media coordination

Outcome: Immersive experiences that drive content, conversation and community.

05. Founder & Personal Brand PR

  1. Founder profiling and narrative building

  2. Speaking opportunities and panel placements

  3. Editorial features and interviews

  4. LinkedIn and thought-leadership strategy

  5. Award submissions and recognition

Outcome: A founder presence that strengthens brand credibility and visibility.

06. Retail & Partnership PR

  1. Retail launch PR (department stores, boutiques, pop-ups)

  2. Strategic brand collaborations

  3. Partner announcements and amplification

  4. B2B positioning within the region

Outcome: Increased visibility across both consumer and industry audiences.

07. Content & Creative Direction (PR-Led)

  1. Campaign creative direction

  2. Shoot concepts and storytelling

  3. Social media alignment with PR moments

  4. Content planning for launches and features

  5. Copywriting for captions, newsletters and brand storytelling

Outcome: Cohesive brand storytelling across press, digital and social.

08. The OAK Difference

  1. Boutique, founder-led approach

  2. Deep understanding of the GCC market

  3. Strong media and influencer network

  4. Focus on both cultural relevance and commercial impact

  5. Tailored strategy for each brand, never templated

Outcome: Cohesive brand storytelling across press, digital and social.

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