Melume Skinscience: The Science Lab

How do you make a skincare launch feel different from every other skincare launch? For Melume Skinscience ME, the answer was in the name. We turned Orto Dubai into a science lab.

  • The brand's story is ingredients and evidence, so the event had to make people feel that, not just hear it.

  • Concept and event set-up; guest list and invitations, bringing press and creators together; goodie bags that carried the lab theme home.

  • Press features in Madame Arabia, LuxLife and Unfiltered, alongside creator coverage from guests on the day.

    The best launch concepts aren't decoration. They're the brand's promise made physical.