Case Study: Brand Booster x The Option Room

To launch The Option Room, the fashion label founded by Dubai-based influencer Saufeeya, within the context of Brand Booster. The moment was designed to highlight the platform’s role in supporting emerging designers while celebrating regional creative talent.

As an influential voice within the Dubai fashion scene with nearly 400K followers, Saufeeya brought both industry credibility and audience reach to the launch, creating a natural bridge between digital influence and fashion design.

OAK integrated the launch into the wider Brand Booster platform, positioning the collection not only as a brand showcase but also as a demonstration of how the platform supports the next generation of regional designers.

By presenting the collection within a curated environment of influencers, industry professionals and fashion audiences, the launch encouraged conversation and visibility around both the brand and the wider creative ecosystem.

Influencer engagement and organic content creation were central to the strategy, allowing guests to document and share the moment across their platforms, extending the reach of the collection beyond the event itself.

• Launch of The Option Room collection within the Brand Booster platform

• Live event coverage by Madame Arabia

• Attendance from influencers and fashion industry figures

• Organic content creation across influencer platforms

• Reinforced Brand Booster’s positioning as a platform supporting emerging regional designers

The launch successfully demonstrated how Brand Booster serves as a stage for new fashion voices, connecting designers, influencers and industry audiences within the region’s growing creative landscape.